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POS_Case
Counter top point of sale for drill bit set
Viper Holesaws
Screen print artwork for front of a plastic tool box
Viper Holesaws
Cardboard wrap around for Viper tool box
PACKAGING
Everything needs packaging, from point of sale display to clamshell and box art and even labels.
The most important aspect of packaging is being able to think and design in 3d, having a rich history in pre press and graphic art has meant that I have a solid understanding of how art work is prepared.
In other words I can figure out how to make that flat looking thing stand up on a counter or hang from a hook.
With accuracy being the primary aim for this sort of art the dielines are created in Illustrator with artwork in InDesign and elements from Illustrator.
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